Welcome to The Fundraiser’s Handbook


Research shows that fundraisers have very difficult jobs and are often required to deliver ambitious goals with few resources.

If you are a Fundraising Director or responsible for planning and implementing the fundraising strategy for your organisation, The Fundraiser’s Handbook is here to assist you by giving your the resources to make your job easier. 

You’ll learn how to create a winning fundraising strategy and raise more money than ever before for your cause.

If you have any questions, reach out to Pamela Sutton-Legaud, author of The Fundraiser’s Handbook and a  fundraising expert who has worked with the charity and not-for-profit sector for over 20 years.

Visit the case studies section and see some of the projects Pamela has worked on. Each one had its own crafted fundraising strategy that delivered winning results.

Start with the end in mind

If you keep your eye on the goals you are trying to achieve then write a plan to achieve them, you have a much better chance of success.

The Fundraiser’s Handbook is made up of 4 stages that will help you create and implement a winning fundraising strategy:

Stage 1: 

Plan your strategy – get all the information together to help you really understand what you are raising money for and what resource you have to work with.

Stage 2 :

Write your strategy – put it all together in a simple but powerful fundraising strategy template

Stage 3: 

Implement your strategy – let’s do it! Putting your strategy into action

Stage 4:

Analyse and review your results – review what you achieved and how you could do it differently next time.

Ready to raise some money? Let’s go.

Funding Empowered Mermaids

I love a good mermaid story. Even better when it is combined with fundraising success.

The Mermaid Detective is a children’s book by mother and daughter team Margo & Emma Gibbs. They shared their Pozible crowdfunding story of how they raised $6000 to launch their book. While not everyone is writing a children’s book, the advice they offer on how to crowdfund for your project is really helpful, like: plan your campaign; connect don’t broadcast and one of the most important, set a realistic goal.

If you are thinking of crowdfunding, take a look at Margo and Emma’s story. And happy fundraising for all those mermaids.

PS: Visit www.fundraisershandbook.com for more fundraising help.

You’re invited on 5th April to create a winning fundraising strategy…

The wonderful people at Fundraising & Philanthropy Australasia Magazine (F&P) have invited me to host a webinar on Tuesday 5th April so you can learn how you can create a winning fundraising strategy.

If you’d like to attend click on this link. As an attendee, you’ll get a special offer of 20% off my book, The Fundraiser’s Handbook and the chance to win a free copy.

Visit F&P Magazine to read an excerpt from my book and to hear all the news on fundraising and philanthropy around Australasia.

Looking forward to seeing you at the webinar.