Welcome to The Fundraiser’s Handbook


Research shows that fundraisers have very difficult jobs and are often required to deliver ambitious goals with few resources.

If you are a Fundraising Director or responsible for planning and implementing the fundraising strategy for your organisation, The Fundraiser’s Handbook is here to assist you by giving your the resources to make your job easier. 

You’ll learn how to create a winning fundraising strategy and raise more money than ever before for your cause.

If you have any questions, reach out to Pamela Sutton-Legaud, author of The Fundraiser’s Handbook and a  fundraising expert who has worked with the charity and not-for-profit sector for over 20 years.

Visit the case studies section and see some of the projects Pamela has worked on. Each one had its own crafted fundraising strategy that delivered winning results.

Start with the end in mind

If you keep your eye on the goals you are trying to achieve then write a plan to achieve them, you have a much better chance of success.

The Fundraiser’s Handbook is made up of 4 stages that will help you create and implement a winning fundraising strategy:

Stage 1: 

Plan your strategy – get all the information together to help you really understand what you are raising money for and what resource you have to work with.

Stage 2 :

Write your strategy – put it all together in a simple but powerful fundraising strategy template

Stage 3: 

Implement your strategy – let’s do it! Putting your strategy into action

Stage 4:

Analyse and review your results – review what you achieved and how you could do it differently next time.

Ready to raise some money? Let’s go.

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